Asian debut

From January 14 to 16, CAFE Malaysia 2016 was held at Kuala Lumpur World Trade Center. On this large and influential global coffee exhibition, Barsetto turned up with a lineup of 18 star products to fully show the extraordinary charm of the brand.

Michael Kwok, executive director of Asia-Pacific Region, said, “This is the first time for Barsetto to attend a coffee exhibition held in Asia. In the coffee exhibition, in addition to brand new Italian style fully automatic and semi-automatic coffee machines, American style coffee machine and related coffee products, we have also brought our capsule series coffee machines and coffee capsules that represent our innovative ideas. Therefore, we hope to make coffee lovers in Asia feel the charm and enthusiasm of the Barsetto brand.”

Classic and evolved flagship products came in the spotlight

On the CAFE MALAYSIA, Barsetto exhibited the permanent pursuit of the best Italian espresso to the customers through its colorful products and interpreted the brand attitude of “Perfect Performance” with actions. As a highlight of the exhibition, several Barsetto flagship products such as BAE003N and BAE008T have attracted extensive attention from visitors for the comprehensive upgrade in functions such as professional extraction system, boiler structure, water filtration system, fresh milk foaming system, perfect and stable quality.

Perfection interpreted with innovative technology from bean to cup

Adhering to the enterprising and innovative spirit, Barsetto is committed to providing the customers with perfect experience and fun in coffee brewing. On the exhibition, the arrival of 6 brand new capsule coffee machines and 21 Italian original coffee/tea capsules fully exhibited the superior product lineup of Barsetto, providing more options to the customers who are pursuing automation and individualization.

Under the driving of enterprising and innovative ideas, Barsetto capsule coffee machine features an independently developed 3D extraction system. Complete with the capsules of Italian flavor, it can quickly serve you ideal coffee drinks with good body, better crema and abundant foam and enable you to enjoy a more convenient and relaxing brewing experience.

At present, Barsetto is expanding its business territory around the axis of Europe, China, Southeast Asia and North America and actively exploring the emerging markets. In fact, the quick growth of emerging markets has become the main growth point of Barsetto’s global coffee business. Malaysia, as an important leg, will provide a solid foundation for Barsetto to tap deeper into the Asia-Pacific market.