Congratulations on the Inauguration of the Foshan Coffee Association! Barsetto Honored as the Chairman Unit
On June 24, the 2026 Coffee Industry Sharing Session and the Inauguration Ceremony of the Foshan Coffee Association were successfully held. Barsetto was honored as the Chairman Unit of the association, in recognition of its outstanding comprehensive strength and extensive industry influence. Mr. Michael Kwok, General Manager of Barsetto, was appointed as the Chairman of the association.
Experts, scholars, business representatives, and industry professionals from across the national coffee industry chain gathered together to witness a milestone moment on this vibrant land, where the coffee community united to rise and innovate in synergy.
Foshan, renowned nationwide as a coffee machine manufacturing base, has long seen its "Made in Foshan" coffee machines sold globally. The establishment of the association marks a formal shift for Foshan's coffee industry from fragmentation to synergy, and from a regional hub to a broader global stage. As Chairman Michael Kwok remarked, our gathering is not merely about the business of a cup of coffee, but about the future of a larger endeavor—coffee serves as a hub connecting manufacturing, consumption, and services, and moreover, it is a global language of urban vitality.
Looking to the future, the association will focus on building a full-industry-chain ecosystem, establishing the "Foshan Standard" as a benchmark of quality, and promoting cross-sector integration between coffee and various fields. The goal is to make "Foshan Coffee" a city brand that drives new consumption, empowers new manufacturing, and represents a new lifestyle—rooted in the Greater Bay Area and engaging in dialogue with the world.
As the Chairman Unit, Barsetto has consistently leveraged technological innovation as its driving force and professional quality as its cornerstone. By actively collaborating with all members, we strategize for the future with a global perspective and commit to solid work in the present with a pragmatic approach. We endeavor to spread the fragrance of Foshan coffee across the Greater Bay Area, and more importantly, to establish our models and standards as a significant pillar of China's coffee industry.
The establishment of the Foshan Coffee Association marks a new phase for Foshan's coffee industry—one defined by full-chain synergy, brand clustering, and mutually reinforcing production and sales. Barsetto will join hands with all its peers, using coffee as a bridge to link industry with the city and connect China with the world—spreading the aroma of Foshan's smart manufacturing across the globe and winning worldwide recognition for Chinese quality. Together, we rally the entire coffee sector and embark on a broad and promising future!
