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ABOUT BARSETTO
ABOUT BARSETTO

Barsetto is a globally leading coffee machine brand, a subsidiary of Xinbao Electrical Appliances Co., Ltd. (002705.SZ).

As a foundational player in the professional coffee machine market, Barsetto adheres to the brand philosophy of focusing on coffee lovers, dedicating itself to providing more professional coffee machines for "coffee lovers." It is a company established in accordance with international coffee machine technical standards and actively participates in the research, development, and formulation of global technical standards for the coffee machine industry.

Throughout its journey of relentlessly pursuing "the perfect cup of coffee", Barsetto's product lineup has comprehensively covered commercial / household semi-automatic and fully automatic coffee machines, smart pour-over coffee makers, high-precision grinders, and coffee accessories, earning global acclaim for its "innovation and professionalism".

 

ABOUT BARSETTO
BRAND HERITAGE
The late 19th century
The Ceccarelli family in Rome, Italy,began their coffee bean trading business.
The mid-20th century
The family established a roasting workshop and created original coffee recipes.
1998
A founding team was formed to research,develop, and produce coffee machines,serving Fortune 500 companies.
2000
Officially launched the coffee machine brand Barsetto.
2012~2019
Officially entered the Chinese market and established the Global Coffee Consumer Research Center.
2020
Launched the first all-in-one grinder coffee machine BAE01,marking the beginning of the All-in-One Grinder 1.0 era.
2022
Launched the bestselling integrated scale-grinder coffee machine BAE02S,leading the trend of professional coffee machines and stepping into the All-in-One Grinder 2.0 era.
2024
Launched the first flat burr integrated coffee machine BAE-03,advancing into the All-in-One Grinder 3.0 era.
2025
The first self-developed independent dual-boiler variable pressure commercial coffee machine, PB-ONE, was unveiled,capturing the attention of the global professional market with its outstanding performance.
Future
Continuously advancing coffee machine technology to lead industry innovation and let the world understand more coffee culture.
Brand Culture
SLOGAN
SLOGAN
SLOGAN
FOCUS ON COFFEE LOVERS
VISION
VISION
VISION
LET THE WORLD UNDERSTAND MORE COFFEE CULTURE
MISSION
MISSION
MISSION
PROVIDE MORE PROFESSIONAL COFFEE MACHINE FOR EVERY COFFEE LOVER
VALUES
VALUES
VALUES
FOCUS丨PASSIONATE丨WISDOM丨ORIGINALITY
SPIRIT
SPIRIT
SPIRIT
INNOVATIVE丨PROFESSIONAL丨GLOBAL